Problem Statement
Users Around the globe are inquisitive to learn, share, reach and explore content around the world but, only barrier is language.
User Research
User Personas
Yash Sinha
Demographics
Age: 30 Gender: Male Location: Urban area, New York City Occupation: Research Analyst
"Understanding users like Yash is crucial for Instagram's design to ensure that the platform caters to diverse interests, including those who seek intellectual stimulation, curated content, and foreign language Reels."
Background
Yash holds a master's degree in sociology and works as a research analyst. Their academic background reflects a deep interest in intellectual pursuits.
Preferred Features:
Reels and Explore Page: Primarily engages with Reels and utilizes the Explore page to discover and consume intellectually stimulating content.
Language Variety: Enjoys exploring content in foreign languages, finding it both intellectually enriching and an opportunity for language learning.
Goals and Motivations:
Intellectual Stimulation: Jamie uses Instagram as a source of intellectual stimulation, following accounts that share insightful information, educational content, and thought-provoking Reels.
Challenges:
Information Overlap: Struggles with information due to foreign language.
Interaction failure: Want to express interest in consuming Reels, but can’t follow the comment due to languages.
Frustrations:
Algorithm Accuracy: Desires a more accurate content recommendation algorithm showcase content that aligns closely with intellectual interests and in local language.
Elena
Demographics
Age: 24 Gender: Female Location: Digital Nomad, frequently travels globally Occupation: Independent Content Creator
"Understanding creators Elena Alex is vital for Instagram's design to ensure that the platform supports the growth and global reach of content creators. This includes providing robust analytics tools and features that enhance the content creation and engagement experience."
Background
Elena is a forward-thinking individual with a background in media studies. Passionate about creating intellectually stimulating content, she started as a local creator and has now gained a global audience.
Preferred Features:
Reels Creation Tools: Utilizes Instagram's creative tools to craft visually appealing and intellectually stimulating Reels.
Insights and Analytics: Regularly checks insights and analytics to understand audience demographics and tailor content accordingly.
Goals and Motivations:
Global Reach: Alex aims to reach and inspire a diverse global audience with her intellectual content.
Connection: Values connecting with followers who share a passion for thought-provoking discussions.
Challenges:
Content Innovation: Strives to consistently innovate content to keep the audience engaged and attract new followers.
Time Management: Balances content creation, engagement, and travel, often facing time constraints.
Behavior:
Online Behavior: Active on Instagram, spending several hours daily curating and engaging with content.
Posting Frequency: Regularly creates and posts intellectually stimulating Reels that resonate with a global audience.
Frustrations:
Growth: Desires to grow more across the globe and spread her content to intellectual users.
User Flow
Wireframing
Final UI
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Possible Impact
According to Instagram, Demand Sage​, Alphr and ​Wikipedia​.
Language reach
90
Countries reach
170
Audience reach
2.35 bn
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